Desclaimer

I

m one of several Googlers who answer questions online and sometimes for the press. I usually handle questions about webmasters or SEO, so in those areas I’m more likely to make sense and less likely to say something stupid. If I post something here that you find helpful as you build or manage your web presence, that’s wonderful. But when push comes to shove: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. This is a blog. That fact means nothing. It is not a peer-reviewed journal, a final archive of my writing, a sponsored publication, or the product of gatekeeping and editing. That does mean something…it means that while the ideas and thoughts are often vital and the product of a long gestational period, the writing itself is not. It is essentially as it came from the keyboard: spontaneous, unproofed, unrevised, and corrected afterward only when necessary to address mistakes that grossly effect the intent. Where such changes have been made they are explicitly noted…